How To Navigate Viral Moments

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When Meghan and Harry called, we went VIRAL!  Our story made headlines in People Magazine, Harper's Bazaar, British Vogue, Yahoo, and many more! The exhilarating experience led us to reflect on the importance of being prepared for viral moments, whether they're trying to go viral or fall into accidental internet fame. Here are a few tips to help you navigate the limelight.

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1. Verify Information: Before sharing any content, ensure it comes from reliable and reputable sources. Cross-check facts and data with multiple trusted sources to confirm accuracy.
2. Fact-Check Before Sharing: Don't rush to share content without verifying its authenticity. Take the time to fact-check and confirm the information's accuracy.
3. Attribute Sources: When sharing content, always attribute the original source to give credit and allow your audience to verify the information independently.
4. Be Transparent: If you are unsure about the accuracy of certain information, be honest with your audience and communicate that it is still under investigation.
5. Avoid Speculation: Refrain from speculating or sharing unverified information, as it can lead to the spread of misinformation.
6. Encourage Discussion: Foster open dialogue with your audience to address any potential misinformation. Encourage them to ask questions and share their concerns.
7. Monitor Engagement: Keep a close eye on comments and reactions to your content. If misinformation is identified, address it promptly and provide corrections if necessary.
8. Share Official Updates: When dealing with rapidly changing events or news, rely on official updates from reputable sources, such as government agencies or industry experts.
9. Educate Your Audience: Promote media literacy and critical thinking among your audience. Encourage them to question information before sharing it.
10. Have a Content Review Process: Implement a content review process within your organization to ensure all content is fact-checked and approved before publication.

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BONUS TIP: If you ever go viral, it's essential to review your old posts to ensure you're not oversharing personal information on the internet. Clean up any content that reveals too much, like your address or birthday, to protect not only your privacy— but the privacy of the people in your life as well.

Embrace the unexpected, stay true to your values, and use your newfound visibility to inspire positive change. Remember, viral moments can be a powerful force for good, and with the right preparation, you can make the most of every opportunity that comes your way.