How to Spot a Dark Patterns

Learn to identify and protect yourself from dark patterns—manipulative design tactics that trick you into unwanted decisions online.

Dark patterns are manipulative design techniques used by websites and apps to trick you into doing something you might not want to do. These sneaky tactics benefit the company at your expense, nudging you into decisions that you wouldn't typically make.

Common Dark Patterns You Can Encounter

1. Forced Continuity

Offering a free trial that automatically turns into a paid subscription if not canceled in time.
Automatically selecting additional services or subscriptions during checkout, requiring you to manually unselect them.
Making it difficult to cancel subscriptions by requiring multiple steps or contacting customer support.

2. False Urgency

Displaying countdown timers suggests that a sale or special offer will expire soon, pushing you to make a quick purchase.
Showing messages that indicate only a few items are left in stock, creates a fear of missing out (FOMO) and rushing you into buying.

3. Confirm Shaming

Using guilt-tripping language to keep subscribers, like saying, "No, I don't care about the environment," to stop users from opting out of a newsletter.
Offering promotional emails with options like "Yes, I want to save money" vs. "No, I'd rather pay full price."

Why Are Dark Patterns Problematic?

Dark patterns exploit our psychology and emotions, making it crucial to recognize and call them out. Some major companies have faced legal action for incorporating dark patterns into their products, highlighting the seriousness of this issue.

How to Protect Yourself

1. Slow Down Many dark patterns rely on impulsive decisions. Taking your time allows you to carefully consider the information presented.

2. Trust Your Gut Once you've made a decision, stick with it unless you have a compelling reason to change. Dark patterns aim to make you second-guess yourself, so trust your initial judgment.

3. Double Check Everything Before finalizing any decision, take a moment to review your choices. Some dark patterns use confusion or distraction, so double-checking ensures you make conscious decisions.

Conclusion

By being aware of dark patterns, you can navigate digital spaces more confidently and make informed choices. Stay vigilant, trust your instincts, and don’t hesitate to call out these deceptive tactics when you encounter them. For more resources, sign up for our newsletter.

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